So, you’ve decided it’s time for your business to implement an optimization plan. This is an incredible first step towards future success. The foundation of an impactful internet presence lies within these initial steps. There is a lot to consider prior using an SEO strategy, issues could arise that you may not have even thought of yet. It’s important to check your ego at the door and stay open minded throughout the entire process to make the most of your optimization plan. If you are prepared, each dollar spent on marketing will be used efficiently so you see an increase in customers right away.
Get ready to share.
The best way for us to understand what your business’s marketing strategy needs is to get the full picture. Nothing is off the table here in terms of prior marketing campaigns, new ideas, metrics concerning customer acquisition and retention, etc. Think of the agency you’re hiring to do SEO as an extension of your team – this will expedite the process and keep things running efficiently on both ends.
Assign a point of contact who is aware of their responsibilities.
Clear lines of communication between your marketing team and your business are crucial to a successful SEO strategy. Constant feedback from both the SEO team and the business help to keep everyone on task and website traffic moving upwards. This will also help you recognize strategies that are not working, so you can allot money towards things that will only be beneficial. At Resulti Media, we update our strategy in real-time, as information becomes available. This means you won’t lose money stagnating with decisions that aren’t actually helping your business.
Brainstorm what sorts of information you would like broadcasted to the world about your company.
What is your mission statement? How can you translate that into the digital medium while still attracting and interesting consumers? First impressions are everything and make the difference between a user casually scrolling past your website or, hopefully, engaging with content and converting to a customer.
Decide whether you want content written in-house or by the agency.
Choosing who will write your content for blogs, ad copy, mailing lists, etc. is a completely personal choice. Base this decision upon the size of your team and whether you already have skilled writers. If there’s someone on your team who has been writing awesome blogs and great emails for subscribers to follow, approach them about producing more content for your company. If you have a small team and the addition of creating new content each week will have one of you spread too thinly, work out a content plan with the agency you’re working with. At Resulti Media, we hire internal content writers who will tailor any piece of written media to any and all specifications you give us.
Get ready to change (your online presence).
It can be difficult to part with an old web design, slogan, or campaign, but sometimes these changes are necessary to help your business gain momentum. Using insights gained from carefully reviewed analytics allow us to adapt your business to the ever-changing market.
Have you thought about your mobile presence?
Don’t forget the importance of having a strong mobile presence. Today, many new customers are attracted through Facebook, Twitter, Instagram, Snapchat, and virtually any other popular platform that profits from running advertisements. Know your weaknesses on mobile and get ready to address these with structural changes. Important data and images from the desktop version of your site should be easily accessible on mobile platforms.
Remember to check your ego at the door! Every step of this process is to make sure your business is in the best position possible to attract clients.
We hate to see time and money go to waste as a result of misguided search engine marketing tactics. Resulti Media LLC, an Irvine-based digital marketing company, specializes in driving leads and sales at a profitable cost for businesses. To learn more about our digital marketing services, visit our website or give us a call: (424) 253-5271.