Digital Marketing Strategies: What Works and What Doesn’t

By |2019-02-05T21:11:16+00:00February 5th, 2019|General News|0 Comments

One of the most valuable things you can do as a business owner is to look back and reflect on past achievements and mistakes. Learning from your past actions will improve future insights, leading you to make better decisions for your business, employees, and customers. At Resulti Media, we are always looking back to assess what’s worked for our clients and what hasn’t. This has given us an opportunity to increase traffic and leads substantially, while reducing the costly business of implementing strategies that flat out do not work.

WHAT ACTUALLY WORKS

Attentive search engine optimization.
Organically boosting your business’s online search engine status is crucial to maintaining a consistent flow of customers. This overarching concept encompasses everything from an organized website to carefully planned, keyword-containing posts. At Resulti, we handle every aspect of SEO for you so you can focus on growing your business, while we grow your customer base.

Effective search engine marketing strategy.
Nothing is more harmful to your business than allocating money towards strategies that don’t work. Search engine marketing can turn into a dollar-consuming black hole without proper management. The Resulti team manages search advertising bids in real time, allocating your budget efficiently, so you see tangible results.

Responsive web design across all devices and platforms.
It’s easy to drive away potential customers when your site does not readily conform to mobile parameters. Your business should be as accessible as possible from any device, at any time. At Resulti, our team takes makes sure your website responds to all types of digital platforms and brings potential customers to a user-friendly landing page.

Investing time into your social media campaign.
If you’re not on Instagram, Twitter, or Facebook, it’s time to catch up. With billions of active users between the three platforms, social media is a gold mine for business advertising. Use these tools as a casual, fun way to speak to your customers – shedding your products and company in a new light may give your business the edge it needs.

Fresh, new content, unique to your site.
It seems like every business has a blog page tucked away somewhere on its site now, and with good reason. This step is integral to incorporating keywords naturally and drawing in potential customers. Use your blog to talk about anything you want, the “hotter” the topic, the bigger the buzz your business will generate. Popular categories include “how-to’s” and “top 10” lists – things that may answer a quick Google search question.

WHAT DOESN’T

Putting all your eggs in one basket.
Great online marketing doesn’t come from following just one strategy, it involves the incorporation of multiple tactics. Only producing content or only doing pay-per-click will not garner you the results you want. Make sure your marketing strategy has all critical components for success by covering a breadth of methods.

Focusing too hard on what has worked in the past.
The digital marketing landscape changes rapidly, with new trends rising and falling within a matter of weeks. Don’t get caught up in old plans that worked well in the past if these strategies aren’t giving you the same results. Learn to evolve with the market and your customers. By keeping a keen ear to industry happenings, the Resulti media team is able to adapt your marketing strategy as needed to give your business the best results.

Not putting enough emphasis on web development.
If you haven’t updated your website in the past few years, it’s time for a change. Web development is a critical and ongoing step to marketing your business online. A disorganized, out of date website is sure to detract interest from potential customers.

Spending too much time worrying over failed campaigns.
Just like it’s easy to box yourself in with successful, past campaigns, it’s easy to get caught up in failed ones. Don’t let failure take the reigns – remember the importance of remaining adaptable. Take this opportunity to move your business in a new direction.

Using outdated social media platforms.
Know your audience – and know when the audience has moved on. Social media trends dictate which apps to spend more time and money on. Don’t spend time posting on a site that may become the next MySpace. Stay in tune with the apps your potential customers may be using, and pour energy into that.

We hate to see time and money go to waste as a result of misguided search engine marketing tactics. Resulti Media LLC, an Irvine-based digital marketing company, specializes in driving leads and sales at a profitable cost for businesses. To learn more about our digital marketing services, visit our website or give us a call: (424) 253-5271.