An undisputed fact of the digital marketing industry: having an unappealing website is the fastest way to kill an otherwise fantastic strategy. Don’t let easy-to-fix mistakes cause your bounce rate to skyrocket. At Resulti Media, we are committed to using the best industry practices available to make your company’s digital presence stand out among the competition. We like to help our clients understand the changes we make, so we put together a list of the ten most common website mistakes we see and how to fix them.
Your website isn’t responsive across all platforms.
Responsive web design is key to attracting and retaining website traffic. Users attempt to access sites from a wide range of devices: iPads, laptops, smart phones, and even smart watches depending upon the site’s content and services. Be prepared to accept traffic from all platforms by ensuring your layout is specifically made to be responsive to most if not all browsers.
Your website is overwhelming.
It’s important to keep your website as simple as possible while still being able to execute your main goals. The consumer can easily be bogged down by overwhelming graphics, too much text, or too many “commanding” words. There has been a strong, consistent trend towards sleek, intuitive website design – easy-to-find products and mission statements. Make sure your goals are presented strongly through your website, don’t hide them in messy details.
You can’t remember the last time you updated your website.
The digital marketing landscape changes often, with new trends and norms popping up frequently. It’s important to stay on top of these changes and update your website accordingly. This goes for all aspects of the website, from the content on it, to the design and hosting platform. Assess your website’s performance at least on a monthly basis to make necessary changes.
You’ve incorporated keywords into every sentence on your site.
Although it’s important to include keywords throughout your website, they shouldn’t be used as filler or thrown in for every other word. This comes off as unnatural and is off-putting to the consumer. Use blogs to boost keyword containing content and think of creative ways to sprinkle them all over your website.
Your website lacks unique content.
You can only get so far on stock photos and short text entries to fill space on your website. Start creating content specifically by your business for your business, or work with a content creator to set up a schedule. Create a blog page where you can write at length about different products or services your business offers, how-to’s, instructional lists, or anecdotes relating to your business. This will pull in search engine traffic for free, with the potential of going viral if the topic generates enough buzz. Blogs can also be sent to mailing lists to engage with existing customers.
You’re using a free website hosting platform.
Think of your website as another way that you are paying for ad space. This is your most important channel for informing consumers about your business, so it’s a good idea to avoid free website hosting platforms. These platforms lump you in with hundreds of other similar IP addresses, making it difficult for your business to stand out on search engines.
Creating content that doesn’t pertain to your website topic.
Although blogging is a great way to generate organic, unpaid traffic to your website, try not to go overboard. There’s a fine line between posting too little and posting too much. Everyday posts might be what your business needs, but if it could do just as well with only three posts per week, that may be the better approach. When you’re posting too frequently, it’s difficult to stay on topic. Remember not to stray too far from your core topic in the blog section so you’re pulling consumers to your website for the right reason.
You haven’t customized your website’s mobile experience.
Just because a website is responsive to mobile platforms does not mean it’s a seamless mobile experience. Take the time to run through your entire mobile website and fix anything that may not have translated perfectly when changing from a desktop browser.
Your website takes too long to load.
Each second your website takes to load raises the probability that people will click away from your site and look for another. Make sure your website loads quickly by testing it on an outside source, preferably on desktop and mobile. There are also websites you can use that test the speed of your site and analyze why yours is moving slowly; this may be a valuable step for those that have received website speed complaints.
You’ve over-linked your website.
Try not to hyperlink too often. Too many hyperlinks are overwhelming, and can even make your website a little like spam or malware. How are you supposed to know which links contain the valuable information you’re looking for if every word links somewhere? Be thorough with back-linking, but sparing.
We hate to see time and money go to waste as a result of misguided search engine marketing tactics. Resulti Media LLC, an Irvine-based digital marketing company, specializes in driving leads and sales at a profitable cost for businesses. To learn more about our digital marketing services, visit our website or give us a call: (424) 253-5271.